After more than four years in the making, my book on marketing research is finally here! I am incredibly grateful to the many colleagues, mentors, and students, past and present, who challenged and inspired me throughout this journey.
On a Scale of 1 to 10 is a clear, practical guide to marketing research. Written especially for small business owners, entrepreneurs, and professionals who want to make smarter, evidence-based decisions without being overwhelmed by data.
Inside, you’ll find:
- Strategies for uncovering customer behavior and turning insights into action
- A step-by-step approach to both primary and secondary research
- Practical tips for designing surveys and interviews
- Tools for analyzing and interpreting your data
- Real-world examples and personal insights
Whether you are just getting started or looking to sharpen your research skills, this book will help you produce reliable, actionable insights—giving you the confidence to make informed business decisions.
Now Available!
Get your copy today in paperback or Kindle edition available on Amazon, also on Indigo and at your favorite local bookstore.
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Giving Back
A portion of all book sales is donated to support education initiatives. Thank you for your support and for helping make a difference.